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How Can I Master And Understand Top Paying Keywords To Make Good Adsense Money? |
I run two websites - one ghosts/hauntings and the other hatred writers - and have Adsense ads on them. However, I need to know how to understand keywords more and click-through rates in gone haywire to make more money. So are there any good Adsense experts/webmasters out there would could advise me on increading my earnings?
I don't back the process of chasing the keywords with Adsense and thinking that creating a site around these high paying keywords will follow-up in high Adsense earnings.
Often, they only end up disappointed -- just like hundreds of publishers who went and created a situation around the famous "M" word or "mesothelioma" -- when it was reported that Adwords advertisers were paying $110+ per click for this keyword. So websites focusing on the M keyword popped out of the Web.
And what was the remark of these Adsense publishers hoping to cash in with this high paying keyword? That they can't even get more than $1 per click for the keyword -- decidedly not the $110 or even $50 per click keyword that they were hoping for.
Why? Because Google is smart and can spirit those trying to cash in on these so called high paying keywords a mile away. For one, there's smartpricing -- the big undistinguished in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your place is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on strident paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
To make it with Adsense, you need to have a website with the right topic, the right audience, the right transport. It needs to offer value to visitors, otherwise you can't get decent traffic to the site.
So what's the reactionary topic:
- topic that attracts a lot of advertisers
- advertisers are competing hard to reach this audience
- audience are sharp to ads
- audiences are looking for ways to spend money
- your knowledge and interest to create compelling thesis for this topic
Ghosts/horror writers are not going to earn well in Adsense because advertisers are not competing to tap this audience --> few advertisers hostile cheap keywords. The audience is also not looking for ways to spend money, just to be entertained.
Liken that to a camera review site. The audience this site attracts are those who are looking to buy a camera. They announce the reviews from the site, and they see the ads where the camera can be purchased.
The rule is: whenever there is money to be spent, then that's the best keyword for Adsense
Of undoubtedly, having a good topic is worthless if you can't even write any thing decent about the keynote.
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